Instagram’s Effect on the Food Industry

Has Instagram Effect on the Food Industry?

We live in a day and age in which the social media pretty much informs us about everything. A Large amount of the younger population gets all of their information and knowledge from the internet. The food industry is no exception more so to this fact. Let’s focus on Instagram’s effect on the food industry.

Instagram is a large social platform that people use to share photos of their life, their business, their pet and so on. Most restaurants use it to share their dishes, see what people really think about it. Let’s focus on the positives and the negatives of using Instagram to promote their business.

Positives

The list of positives is enormous. People often find a place for their breakfast, lunch or dinner online because it’s simple. People can very easily be reached via Instagram, making it a free advertising platform with huge reach. People can share their positive experience via Instagram as well, kind of a free recommendation for your future costumes.

Social media can be your best advertising platform if you are an uprising business. Promote your dishes or your menu on Instagram and make sure that your posts reach the right people. If you are using it for advertising you should have a target group, people who actually go out to eat.

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Negatives

Putting your business out in the open when it’s not ready can be a risky thing to do. People have no problem with openly critiquing your business, making it less attractive for your future consumers.

People can be pretty harsh online and Instagram is no different, so, unless you are one hundred percent sure that your business is ready for social media, don’t use it. Spend more time designing the menu and making sure that your dishes are perfect. After that hit the open waters.

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Instagram: a Great Small Business Marketing Tool

Business Marketing with Instagram Works?

Instagram is a photo-sharing app available on mobile platforms. Users can post and edit images and short videos, record Instagram stories, and go live with video.

How to Market on Instagram

Businesses can also advertise on Instagram. There are three different ways of advertising; Photo Ads that also have labels that are sponsored above the photo and button to Learn More.

Video Ads also label that is sponsored on top and Carousel Ads where followers can swipe through several photos. Always ensure that you have enough followers who can even make your photos go viral.

Some Instagram strategies to use are showing off your product, going behind the scenes, engaging your employees and asking your clients and followers to showcase their pictures.

You can also post select deals on your Instagram and offer your Instagram followers discount. It makes them feel appreciated and might tell their colleagues about the business. You might also wonder how to get 100k followers on Instagram aren’t you? Well, click here to find that out!

Tips and tricks on Instagram

Avoid using links in Instagram captions. You can post a link that is working to take users to a site in your profile or a button on a sponsored post. If you need to direct traffic to a particular website, you can change the link in your bio to that particular page and indicate to users that the links is on your profile.

Ensure your posts relate to your brand. Don’t share photos of people, food fashion and animals if they are not related to your business.It makes your social marketing look disorganized and can confuse your followers.

As an entrepreneur you can look for a way to incorporate such pictures and still make them relate to the business, and it could boost your social marketing policy.

Connect with other users and reply to people’s comments on your posts. It indicates that you are attentive and caring to what their opinion is. It will motivate them to follow and interact with you if they feel they are valued.

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5 Unmissable Techniques to Get Massive Likes on Instagram

5 Great (Mobile) Instagram Techniques

As of September 2016, Instagram had over 500 million monthly active users. This huge number of photo lovers makes Instagram an ideal platform to market visually appealing products. Below are 5 unmissable techniques to get massive likes on Instagram.

#1 Userelevant hashtags

Using the right combination of hashtags could expose your brand to a relevant and targeted audience. On Instagram hashtags are more like SEO keywords. Add a couple of obvious hashtags then search for popular ones that best describe your brand. According to a research carried out by TrackMaven, you get the highest engagement when you use 11+ hashtags. Instagram allows a maximum of 30 hashtags per post.

#2 Post Consistently

Posting engaging content consistently boosts chances of Instagram algorithms displaying your posts top on your followers feed. The best times to post vary in different countries. On average, posts made on Tuesday, Thursday and Saturday, between 10am and 8pm, get the highest engagement. To build a massive following on Instagram, strive to post between 2 to 3 photos a day.

#3 Like and comment on photos

On Instagram people like photos at least 6 times more than they comment. When you leave an interesting comment on another person’s picture there is a high likelihood they will check out your page and hit the follow button.

To make this method effective, target your competitor’s followers as they have already shown interest in similar products. You chances of getting followers peak when you follow, like and comment on one of their posts. So, how to get 100,000 followers on Instagram you might think? Have a look at our homepage and you’ll figure it out.

#4 Use the rightfilters

Using the right filters can lead to more views, higher engagement hence a bigger following. Filters that create higher exposure, contrast and warm temperatures often lead to higher engagement. Pictures with increased warmth tend to get more comments while those with higher exposure received more views.

#5 Cross Promote

Instagram allows you to share images to Facebook, Twitter, Flickr, Tumblr and Foursquare. Leverage on your following these social media platforms to grow your Instagram numbers. You can also add Instagram tab on your Facebook page or embed Instagram images on your website to recruit more followers.

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